Event Visual Branding
I specialize in developing event branding that stands out, uniting concept, aesthetics, and strategy into a seamless visual experience.
Padelink - Padel Tournament by Citilink & Traveloka
On October 19, 2025, Citilink hosted a Padel competition event in collaboration with Traveloka. I was responsible for designing the complete event branding, including the giant banner, flag banners, apparel, trophy, PR box, and all promotional materials.
Jalin - 7th Anniversary
Last year, PT Jalin Pembayaran Nusantara, a leading digital payment infrastructure company, celebrated its 7th anniversary. I developed the full event branding, including the anniversary logo, key visual system, stage design assets, and a comprehensive milestone timeline highlighting the evolution of Indonesia’s payment ecosystem.
Telkomsel - Indonesia Next
Every year, Telkomsel runs a CSR initiative called IndonesiaNEXT, a program designed to equip young talent with the competencies needed to compete at both national and international levels. During its first three years, I developed the complete branding for this Future Digital Talent Development Program, including the key visual system, banners, medals, promotional materials, and social media assets.
IndiHome - IndiFest Movie Competition
In 2022, as part of its commitment to appreciating and supporting the work of young Indonesian filmmakers, IndiHome organized a short film competition titled IndiFest Movie Competition. The award night featured Dimas Jay and Andibachtiar Yusuf as the main judges, along with Mikha Tambayong, who served as the brand ambassador at the time.
I was responsible for creating the digital promotional materials, including social media content, event bumpers, category announcement visuals, and the design of the award plaques.
Creative Ads
The primary objective of creative advertising is to attract audience attention and encourage them to take action, particularly to click. Below are several ad designs I created that successfully generated a high number of clicks.
Branding Product
I help clients build strong product branding through graphic visuals that attract buyer interest, enhance market competitiveness, and create a memorable brand presence.
7 of Us - Eau de Parfum
One of the local perfume brands offering fragrances for both men and women, formulated as long-lasting Eau de Parfum (EDP) and certified HALAL and BPOM. With a concept inspired by the name 7 of Us, each fragrance is designed to give every day its own distinct and memorable scent.
Not Virgin Mary - English Version of Bukan Perawan Maria
This book, written by Feby Indirani, is a collection of humorous short stories that are sharp, critical, and reflective, while remaining empathetic in tone. For the English edition, I designed the book cover as a reimagined visual interpretation, adapting the original concept "Bukan Perawan Maria" to suit an English-language audience while preserving the spirit of the content.
Textbooks/Reference books - Gorga Batak Toba
This is my final college assignment; a book that explains various traditional Batak Toba house ornaments known as Gorga. I developed the branding for this book comprehensively, extending it across multiple promotional materials, including posters, apparel, roll-up banners, pins, mugs, flag chains, bookmarks, and social media assets.
Logo Design
These are selected logos I have designed. Each logo shown here has been developed for commercial use and has been officially implemented by the respective brands.
UI Design
These are several UI designs I created for an agency company profile, focusing on services, visual eye-catching, and a professional brand presentation.
3D Design
Here are several 3D design works I have created, primarily developed for marketing exhibitions and thematic events. These designs are intended to visualize concepts clearly, enhance brand presence, and create immersive experiences that support promotional and event objectives.
Vasaka Soltera
This marketing exhibition for Vasaka Soltera was designed to promote and showcase their apartment units. Location at Pejaten Village
Lemonilo
This marketing exhibition for Lemonilo was held at Active Barn Sports & Wellness Center, a sports and wellness venue that aligns naturally with Lemonilo’s healthy lifestyle values.
IndiHome - IBCC
IndiHome holds an annual business competition for university students aimed at developing analytical skills and innovation through Indonesian digital business case studies. The event is conducted via live streaming. In its first year, I designed the virtual stage for the program, applying a news anchor studio concept.
IndiHome - IndiFest Movie Competition
For the IndiHome IndiFest Film Competition, I designed trophies for the winners in all categories. The trophy design reflects the logo itself, which symbolizes a roll of film.